It is so successful that this social network has already surpassed 100 million users in Latin America alone and is estimated to reach 136.1 million users in 2022, a growth of 12.8% over the previous year, according to data of the annual report “Latin America Social Network Users 2022”, prepared by eMarketer | Insider Intelligence. This scenario is very promising for content creators, who go out of their way to create videos that not only grab attention, but go viral. And this is where a lot of people stop, not knowing what to do… How to get more views on TikTok? This is one of the main doubts of those who are now coming to the platform or of those who have not yet managed to score. If that’s your question too, good news: today we bring you warm tips that will help you pump your videos on this social network.
But what makes TikTok this big of a phenomenon?
Before we bring you the tips that will help you reach whole new levels on TikTok, it is important for you to know what makes this social network so popular in this day and age. Launched in 2016 by ByteDance in China, the app was known as Douyin. Its launch on the international market took place in September 2017 and a year later it was already recording significant numbers: it had been downloaded 80 million times in the United States and 800 million times worldwide, according to data from the company Sensor Tower. It was in this scenario, ByteDance acquired Musical.ly, an application very similar to TikTok, to leverage the platform’s user base in the US and, from there, TikTok emerged, entering the market in a lot of countries in August 2018. The platform is currently available in 150 markets and in 75 languages. And there are already more than 3 billion downloads, with 1 billion monthly active users. But what makes TikTok such a special social network that it has grown significantly around the world? It’s just that it revolutionized the way people consume and receive information. To determine your interests, TikTok tracks the types of videos you interact with, whether you like, comment, share; if you like videos that focus on the outdoors, for example; if you enjoy clips in duets and so on. This is possible thanks to its technology that combines the power of artificial intelligence. That is, in addition to using your registration information, the application collects information about your preferences according to your navigation on it. That way, you get exactly what you want as you browse the app.
You must be asking yourself: is that why TikTok became so huge?
The answer is no! One of the other reasons is the support of various celebrities around the world, who release videos and interact with those of other users. The result? It generates viral content! Another reason for its popularity is that TikTok is easy to use: creating and sharing videos is very simple and you can publish all kinds of content, including videos about your routine. In addition, its versatility when creating content also makes this social network one of the most entertaining to create content for. However, that’s not all. Another factor that attracts so many users to TikTok is the fact that the platform makes it easy to monetize content. That is, you can earn money from the videos you post. This is possible through partnerships with companies and “gifts” (followers can send money to TikTokers through a marketplace that connects brands and lives.
How to use TikTok
Platform made exclusively for videos, on TikTok you can create 15-second videos and loop videos of up to a minute in length. On TikTok you can find everything from people dancing, doing voiceovers to people cooking, doing magic tricks and comedy numbers. And if you want to use and abuse the tools that the social network offers you, you can edit videos in real time, use augmented reality filters and features that allow you to sync a video with any soundtrack you can imagine. You can also like, comment and share videos, follow profiles you find interesting and interact with users.
How to get more views on TikTok
Now that you know a little more about TikTok, how about taking note of the tips we prepared to help you get more views on TikTok? They are:
1. Set your account as public
We know it sounds obvious, but it’s not. There are a lot of people with private TikTok accounts, and if your goal is to make your content go viral, then the first step is to set your account to public. That way, everyone – whether they follow you or not – will see your videos.
2. Create videos that stand out
Yes, it sounds obvious, but it’s not! The first step to getting more views on TikTok posts is to make videos that stand out. So what is a featured video? It is the one that tells stories, generates conversations and holds attention. Remember: no one likes to watch a boring video, so be careful! Enjoy and use creative voice and sound effects to bring your videos to life.
3. Use popular and trending songs
If there’s one thing that is the “icing on the cake” on TikTok, it’s music. That’s why it’s important to choose the song that will be part of your video. A tip is to use and abuse popular and trending songs: the more users know about the song, the more likely they are to like your video. Also, using popular and trending music, your videos can enter the “For you” page, getting noticed by other people who don’t follow you.
4. Use strategic hashtags
When you choose the hashtags that will accompany your videos well, they are more likely to appear in an user’s search. So think about how the audience you want to reach would search for the topic and carefully pick your hashtags. But remember to use hashtags that properly contextualize the video. Also try to use popular hashtags, those that are trending on social media. To help you know what they are, you can always check the internet for the most used hashtags on the platform. These apps separate hashtags into “Hashtags of the Day” and “Trends” folders. One suggestion is HashTags For TikTok – Best Tags For More Likes. And when you participate in any challenge from the app, use the corresponding hashtag. This helps to place your content as a nominee on the “For You” page. Now, speaking of this page, do not use the hashtags #ForYou, #ForYouPage or #FYP, as this will not make your video more views. They are just an aggregator. Another tip is to tag the creator that inspired your video or that has to do with your account. This kind of attitude reinforces the app’s sense of community and can help you improve your videos’ views.
5. Choose the best time slots to post on TikTok
To help your content reach as many people as possible, post at times when the number of users on the platform are at a high. The best times would be:
6. Accept the challenges proposed by TikTok
Those who have already participated can attest: doing the challenges proposed by TikTok helps to get significantly more views on TikTok videos. This is because the hashtag #challenge has over 3.7 billion views on TikTok.
7. Collab with other TikTok users
And speaking of reinforcing the sense of community on TikTok, try to help other users! One way is by doing duets and challenges. Both you and the other user come out winning, as these sort of collabs usually get lots of views.
8. Recording live videos
This type of content generates 6 to 10 times more views than regular videos. So if you want to improve your engagement on TikTok, this is one type of content you need to produce. But for this strategy to work, try to advertise your live videos in advance. And when you go live, remember to let your followers know so they can check out your video. Another tip for your live videos to get more views on TikTok is to post them often. People love to follow and check out the material of those who are always on the grind.
9. Interact with verified users
Interaction on any social network is one of the things that generates the most return and on TikTok this would be no different. Therefore, always interact with other users’ content, especially verified ones. This is important because your supportive, encouraging, constructive and creative comments can draw attention to your profile and, consequently, more people will view your videos.
10. Share your videos on other social networks
Not everyone has a TikTok account, right? But that doesn’t mean they can’t watch your videos posted on the platform and contribute to their increased viewership. But for that to happen, you need to promote your videos on other social networks like Facebook, Twitter and Instagram. That way, those who don’t have a TikTok account see your content and those who do, but don’t follow you yet, can find your profile and start following you.
11. Post content every single day
On any social network, consistency is one of the main factors for success, and TikTok is no different. So it is recommended that you post every day. This will make it easier for your profile to be found in the content suggested by the platform.
12. Participate in duets
This strategy, in addition to attracting new followers, is excellent for getting more views on TikTok videos, since the followers of both accounts will see the publication, and may even start following the account of those who do not yet follow. But for this strategy to work, ideally you should be looking for profiles with a larger audience than yours.
But how do you figure out your video’s performance,?
Now that you know how to get more views on TikTok videos of your own creation, you need to know how to measure their performance. And the way is simple. Just convert your account into a Pro account, which is available to all users. From there, you’ll have access to TikTok Analytics, a unique TikTok app dashboard that provides performance metrics for a TikTok account over a given period. In this panel, you can access complete data on the overall performance of the account, as well as individual data for each video posted. The metrics you find on TikTok Analytics include the following data: Video views; profile views; likes; comments; shares; followers; number of videos you have posted; and number of lives you performed.
So, how’d you like these tips?
Now that you know how to get more views on TikTok videos, you’ll need to get started. No more excuses! And since you are here, why don’t you you send this article to that friend that you know is trying their best to grow on this social network? Go ahead, any sort of help is appreciated!
